Setting tracking for your Microsoft ads in your ClickCease account is simple:*
Please make sure you have installed the HTML tracking code into your landing pages. (Please see all about installing the HTML tracking code)
Please make sure your Microsoft ads are auto tagged
Please make sure to also enable Microsoft click ID.
If you've added our tracking template to your Microsoft ads account by any chance, please make sure to have it removed. The tracking template is solely used for Google Ads, not for Microsoft ads and can be found on the same page as step 3.
Once you complete these 4 steps you will start seeing Microsoft Ads traffic on your ClickCease account.
*Please note that due to a recent changes made by Microsoft regarding their auto-tagging, ClickCease is counting the clicks that include a UTM in their path.