Using the Your Savings tool you can get an estimation for the budget saved by blocking those fraudsters away, and see how much money can now be spent on genuine traffic going forward.
Why is it only an estimation? Well, imagine there is someone that came to rob your house (the competitor clicking on your ads). You hire a security service (ClickCease) to block him from entering your house (clicking on your campaign).
The service blocks the robber before they enter. Now you ask: well, how much money did I save by not letting the robber in?
The same way we can't know for sure what that robber wanted to steal from your house, we can't tell for sure how many times a certain IP would have clicked - because we blocked it before it managed to do any damage.
Thus, ClickCease is presenting you with an estimation of your savings, and that is based on some factors such as:
The vertical you operate in
Click history from similar customers
At the end of the day, the most accurate way to determine your savings is based on your campaign ROI.
If you have any questions about this process, feel free to reach out to our 24/7 chat support.