Invalid Bot Activity:
A bot is a software program that performs automated, sometimes repetitive, predefined tasks. Bots typically imitate or replicate human behavior. These non-human tools can be used for malicious purposes, such as false-clicks or other types of fraud.
Invalid Malicious Activity:
Malicious activity is a set of, excessive, non-standard or false identity actions performed by users with the intent of damaging your online performance.
Scrapers are used for content scraping from web applications. A web scraper extracts underlying code as well as stored data. This extracted information can be used then to retrieve business intelligence, replicate the service, and more.
Tools that are used to perform automatic activity. Their activity is usually done repetitively, fast, and at scale. Such activity can be executed sometimes for malicious purposes such as false clicks and fraudulent display of web-placed advertisements (ads).
Excessive Rate Limit:
An excessive number of clicks on ads that is performed by users posing as legitimate users but without any intention of following through and converting.
False Representation such as User Agent Spoofing is the situation where the user’s information is modified to hide and lie about its real characteristics and identity. It is most often seen with bots trying to hide their tracks, but some malicious human users will occasionally engage in this way as well.
An account takeover can happen when a fraudster poses as a genuine customer, gains control of an account, and then makes unauthorized transactions. Any account could be taken over by fraudsters, including bank, credit card, email, and other service providers.
Disabling the browser’s cookies is common with bots and fraudsters. Users that have their cookies disabled will not be able to use most of the website’s functionality. This means that these users would not be able to progress within the funnel and most likely will not convert.
User traffic that includes one or more attributes (e.g., IP, user cookie) associated with known irregular patterns, such as non-disclosed auto-refresh traffic, duplicate clicks, and attribute mismatch.