Automatic IP blocking is a feature only relevant for your Adwords account and has numerous advantages.
First of, by automatically blocking a clicker that's committing fraud, you are actively in real-time reducing the amounts of clicks he is able to produce on your ads. The direct result of this is that the attacker's IP is blocked, and you are not spending money for nothing.
Secondly, ClickCease adds the fraudulent IP across all of your campaigns (optional), even if the fraud was triggered in only one ad from a completely different campaign.
Lastly, as an advertiser or a business owner you have many other things to take of and worry about than adding each IP manually and wasting your precious time.
Auto IP Blocking is part of the Standard and Premium plans only.
By activating automatic IP blocking, you will be free to go on your daily business without having to worry - we have got you covered.