The RED box represents the number of times monitored ads have been clicked during the chosen time period.

The ORANGE box tells the user how many IPs have been detected and tagged as fraudulent over the chosen time period. This is done according to the chosen threshold (see click fraud threshold).

The GREEN box refers to traffic that has visited the protected domain but did not reach the site by clicking on an ad. These visitors may have entered the site’s URL into the address bar or they may have found the site through a standard Google search (this is called organic traffic).

The BLUE box ­­­­contains the number of different visitors that the client has paid for. A common question that we hear from our clients is how Paying Visitors differs from Ad Clicks. To answer this, we must bear in mind that one paying visitor may click on an ad multiple times, accounting for the difference between these two parameters.

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