The Ad clicks box represents the number of times monitored ads have been clicked during the chosen time period.

The Paying visitors box ­­­­contains the number of different visitors that the arrived to your landing pages after clicking a paid ad.

One paying visitor may click on an ad multiple times, accounting for the difference between these two parameters.

If a single visitor clicks an ad 6 times you will see 1 paying visitor and 6 ad clicks.

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