Our system monitors every IP that clicks on your ads and runs it against dozens of different tests. It is using a sophisticated algorithm to validate whether the ad click is fraud or not.
The algorithm includes testing the IP against different VPNs, proxies, known blacklists, and more! It also analyzes the number of clicks the IP has performed on your ads and other user behavior elements.
When the system identifies a fraudulent IP, it adds the IP to your campaign's exclusion list. This action prevents unwanted visitors from seeing your ad, therefore stopping them from clicking your ad further. It is instant and automatic as soon as the problematic IP is detected.
We also offer a feature to choose the click fraud threshold that will suit your unique business characteristics. You can find more information about "Setting The Thresholds" and "Suggested Rules by Industry" in the link below.