Introducing Fraud Scores

A scoring system that determines the level of threat for every IP that clicks on your ad campaigns. This will help to differentiate between general fraud and extreme offenders.

Scoring Breakdown

Every IP is given a score based on their behavior. The more fraudulent actions that are committed, the higher the likelihood that a click is a bot and not just your "Average Joe" clicking from across the street.

For example: A user that clicks over the threshold is likely just a competitor who is spamming you.

While, an IP that is clicking you from a fraudulent device, behind a proxy network in a foreign country is a much more sophisticated fraudster and will be indicated as a "bot".

Scoring Categories

Low Threat: These are users who did not commit a fraudulent offense. They are genuine traffic that will not be blocked. 

Medium Threat: These are fraudsters who committed a single fraudulent offense. They may have clicked on your ads too many times or used VPN software. These fraudulent clicks will be blocked immediately, but they are not the highest level of threat.

High Threat: These are fraudsters that have committed multiple fraudulent offenses or have clicked from outside the country. They are sophisticated fraudsters using software and will be blocked immediately.

How can this help my ad performance?

Not all levels of fraud are equal and this will allow you to better understand where your most dangerous attacks are coming from and how often they are occurring. 

It will be easy to identify keywords and campaigns that are heavily affected by high danger offenders. This will help you to customize your campaigns to stay safe from automated activity made by bots and click farms.

Fraud Scores are available within the Fraud Analytics section. 

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