We recommend that you set a conservative blocking strategy to protect your E-Commerce business. Our default blocking rules for E-Commerce are super conservative and will allow a user to click 3 times in 10 minutes, 7 times in 7 days and 10 times in 30 days.
Typically, we see that around 90% of traffic only clicks on an ad once, but we recommend allowing for more click opportunities for E-Commerce brands.
Advanced Mode offers an even more conservative strategy, whereby all fraud is blocked at a campaign level. This will allow for thousands of IPs to be blocked at once across your campaigns by only excluding an attacking IP on the individual campaign that was targeted. This will allow all users to reach all of your intended campaigns. Advanced mode works well as a strategy for larger E-Commerce brands.